WORK
Junior Designer | Financial Times, London2025 - Present
• Delivered end-to-end print and digital marketing touchpoints and event collateral for 150+ global conference events annually, maintaining cohesive brand presence across all campaign channels.
• Improved team efficiency and accelerated design delivery by 20% through streamlined workflows and stronger cross-functional collaboration.
• Produced static and simple motion assets tailored for various platforms, supporting the promotion of key events.
• Deliver content tailored for each platform, ensuring consistency with FT Live’s brand guidelines.
• Collaborated with marketing, content, and social media teams through structured meetings and discussions to ensure brand consistency and accuracy in promotional assets for event campaigns.
Art Director | Solv, Jakarta2017 - Present | Self-Employed
• Developed and executed brand identities for 20+ clients, increasing audience engagement by 25% through creative and strategic design solutions.
• Led a team of 5 designers, managing the execution of 20+ high-impact creative campaigns across digital, print, and social media platforms.
• Directed concept development, visual design, and production, ensuring all deliverables were aligned with client goals and brand guidelines.
• Collaborated with marketing, copywriting, and media teams to ensure cohesive branding and strategic alignment with client objectives, securing key partnerships.
• Managed client relationships, delivering tailored design solutions that enhanced brand recognition and market presence.
Creative Project Manager | Yovie Widianto Music Factory2020 - 2023 | Onsite
• Managed 10+ accounts, driving 30% visibility growth through 20+ creative projects.
• Delivered 360° content strategies, overseeing budgets and timelines.
•Pitching suitable brand partnerships to the accounts while maintaining consistent brand implementation for each artist.
• Managed 10+ accounts, driving 30% visibility growth through 20+ creative campaign, social media presence, and creative projects.
• Be the main point of contact between creative teams, stakeholders, and clients, ensuring everyone’s aligned and campaigns run smoothly.
• Break down projects into manageable tasks, outlining clear steps to set the direction for each campaign.
• Take music release ideas and transform them into cohesive social media campaigns that reflect the artist’s brand and vision, while coordinating and delegating tasks across teams to keep everything on track.
• Performs A/B testing on campaign assets and messaging across platforms to identify high-performing content, optimise engagement, and support data-driven decision-making
• Oversee the production of all visual assets—photoshoots, album covers, music videos, lyric videos, visualisers, behind-the-scenes content—taking on feedback and ensuring everything’s delivered on time.
• Keep project reports, pitches, and other documents organised for both internal and external stakeholders, ensuring all details are covered.
• Use market insights, competitor analysis, and brand collaborations to enhance artist positioning and strengthen campaigns.
• Clients include Yovie Widianto, Arsy Widianto, Yovie & Nuno, Elma Dae, KIM, Gusty Pratama, and Jenahara Nasution.
Graphic Designer | xCreative™, Melbourne2022 - 2023 | Remote
• Spearheaded the design and production of collateral for 20+ brands, ensuring cohesive and on-brand messaging across digital and print platforms.
• Crafted high-quality mockups and visual concepts that successfully secured long-term client partnerships, driving client retention and satisfaction.
• Utilised industry-standard design tools (Adobe Creative Suite, Figma, etc.) to produce visually compelling assets that adhered to brand guidelines and project objectives.
• Collaborated with cross-functional teams to align creative concepts with marketing strategies and campaign goals, optimizing visual storytelling.
Graphic Designer | xCreative™, Melbourne2022 - 2023 | Remote
• Developed end-to-end marketing kits, including flyers, digital ads, social media graphics, and merchandise designs.
• Collaborated with studio managers to design promotional materials aligned with local campaigns and seasonal marketing goals.
• Designed branded merchandise (t-shirts, water bottles, towels) that contributed to a 15% boost in studio membership and improved community engagement.