04 / Elma Dae - Tapi Sayangnya
Art Direction
Project type
Cover Artwork, Lyric Video
Year
2023
Client
Yovie Widianto Music Factory
Services
Art Direction, Styling, Personal Branding
Role
Art Director
Team
Elizabeth Iskandar
“Tapi Sayangnya” is a song about a circumstances in relationship which is only “almost” which is often associated with the sad response.
Nowadays, people with experiences like this are often associated with the word “clown.”
Moving away from that idea, the cover artwork, publicity photo and lyric video embrace the concept of a “Beautiful Clownery Moment,” presented in the celebratory spirit of “Celebrating Almost.”
