03 / Filmore
Project type
Branding
Year
2022
Client
Filmore
Services
Branding, Identity Development, Packaging Design, Website Design
Role
Graphic Designer, Art Director
Team
Steffi Tjandra, Ashima Tabitha
Filmore is the first local brand advocating for women’s health, thoughtfully designed for the Asian body.
Filmore revolutionises women’s healthcare by building an integrated ecosystem that combines cutting-edge innovation with compassionate care. Through Filmore Pharma and Filmore Medical (clinics and services), we address overlooked challenges in women’s health with solutions tailored to real needs.
OBJECTIVE
Filmore is the first local brand in Indonesia to advocate for women’s health, specifically designed for the Asian body. The objective is to create a branding that resonates with the energy of a female-built brand, independent, and intimate.
SOLUTION
Filmore emphasises authenticity and organic products, ensuring that women don’t have to make a choice between what is effective and what is beneficial for them. The brand’s direction primarily revolves around creating a visually powerful feminine image, accompanied by unique typography and copywriting. The objective is to concentrate on educating women in Indonesia about sexual health, as it continues to be a sensitive and taboo subject within the country.
Kopi Es Tak Kie, founded by Liong Kwie Tiong, is among Jakarta’s earliest coffee shops. The name carries significance, as “Tak” symbolizes wisdom and “Kie” memorability. Operating for about 93 years, it specializes in “kopi tubruk” and “kopi susu” (milk coffee). Amid the rise of modern coffee culture, engaging the Z generation poses challenges. In an interview, Kopi Es Tak Kie’s core vision centers on preserving ancestral heritage and introducing timeless coffee traditions. Blending traditional methods with modernity sets the brand apart and resonates with those valuing uniqueness, providing a competitive edge.
