02 / Finding You
Project type
Book Design & Development
Year
2024
Client
Master’s Thesis
Services
Book Design, Development, Content Design, Layout Design, Illustration
Role
Designer, Art Director, Copywriter, Content writer
Team
Dennise Nathalie – Illustrator
“Finding You” is a comprehensive workbook offering valuable guidance for new musicians seeking to brand themselves in the industry. Combining theoretical insights with practical exercises, it provides a holistic approach to personal branding, significantly impacting musicians’ careers by enhancing self- awareness, brand identity, audience engagement, and professional growth. This workbook is designed to bridge that gap, offering emerging musicians the tools to sustain their careers through effective personal branding and strategic use of social media.
OBJECTIVE
The question is whether musicians today have the resilience for lasting careers or if the industry is simply producing short-lived sensations. Concerns about weak artist development and the rise of one-hit wonders are increasingly common.
SOLUTION
“Finding You” is a workbook that helps new musicians build personal brands through theory, practical exercises, and social media strategies—enhancing self-awareness, identity, audience engagement, and career growth.
Personal branding is essential for artists—it’s a critical aspect of their career. Since music is both a personal and psychological product, a strong digital presence is vital for effectively conveying an artist’s message. To successfully promote an artist, it’s crucial to identify the target audience, taking into account factors such as genre, mainstream appeal, and long-term versus short-term goals. There’s no universal strategy that fits everyone.
Prioritising content creation can be challenging, but having pre-recorded content simplifies daily management. While there’s no guaranteed recipe for viral content, understanding what type of content to create is crucial. The best approach is to delegate social media management to someone else, even if it results in more frequent posts than desired. However, not everyone has the resources to do that, and this workbook is designed to support independent artists and musicians in managing their careers through social media.
